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27 May 2014
  • Robocalls or voice broadcasting campaigns can be an effective means to conduct surveys, expand client databases or improve customer relationship. However, in order for any of these to happen, the auto dialer software has to be used professionally. Here are some tips that will help you get the most out of your automated voice messaging campaign:
  • Keep it short! When writing down the message for an automated calling campaign, make sure that it won’t last longer than 30 seconds. In today’s busy world, no one has time to listen to long messages.
  • Provide great quality for the voice and the recording. Even though the message is part of a robocalls campaign, it doesn’t have to sound as if it were told by an actual robot. Make sure that the person recording it has a warm and clear voice, preferably with no foreign accent. Moreover, ensure that there is no static in your message and no long and useless pauses.
  • Leverage the power of combined media. Don’t just settle for automated voice messaging, but get the client to explore all your media channels; mention your website, blog or a toll free support number if there is any.
  • Allow your recipients to replay the message. Auto dialer software has the capability to include and option that will replay the message when a certain key is pressed. Make sure to do so especially if your message contains a great deal of information, a phone number or dates that cannot be memorized easily.
  • Choose the time of day for your automated voice messaging campaign carefully. Make sure you don’t call too early or too late (you don’t want to get people angry by waking them up or interrupting their dinner. Usually, somewhere between 9 AM and 9 PM is perfect.
  • Comply with rules, laws and regulations for automated calling. The FCC rules state that people should be allowed to opt out of your calling list. If you do not comply with this, you may be held liable in a court of law.
  • Tailor your robocalls messages for any respondent: human or answering machine/service. A good voice broadcasting service provider has the software that can differentiate between live and machine. Record a different message for each and the system will play them accordingly.
  • Include the opportunity for the recipient to be transferred to a live operator. Most reliable auto dialer software providers can make this transfer when the recipient presses a certain key. All that you need to do is insert the information within your message.
  • Know your audience well. If you are familiar with the social and cultural habits of your target demographic then you can put together a great automated voice messaging campaign. You need to know when they prefer to be called, what tone of voice you should use and what type of information they would be interested in. For instance, you should talk differently to a student than to a CEO; also, you should call these two categories and different times of the day and deliver different messages.



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